The new three-year partnership notably promotes the Athena brand into the official MXGP webpage, motocross International tracks, award backdrops and TV commercials run on TV channels.
FUNCHAL (Portugal), 23 February 2014 – ATHENA SPA is pleased to announce to be entered into a three-year partnership agreement with Youthstream and the MXGP (FIM Motocross World Championship) and the MXoN(Monster Energy FIM Motocross of Nations). This agreement will see ATHENA becoming the Motorcycling Equipment Partner.
Youthstream Group LDA is the company that manages the exclusive television, marketing and promotional worldwide rights of the FIM Motocross World Championship, the FIM Motocross of Nations, the FIM Women's Motocross World Championship, the FIM Veteran's Motocross World Cup, the FIM Junior Motocross World Championship, the FIM Snowcross World Championship, the Motocross European Championship and the Motocross of European Nations.
Erardo Ratzenbeck, General Manager of ATHENA SpA, said: “ Athena has had a good working relationship with Youthstream’s team for many years, so we are delighted to extend this collaboration to a new level. We are excited to continue our growing business partnership with MXGP as Technical Equipment partner. We look forward to strengthening our existing relationship and being strongly committed to promote this amazing sport!”
The agreement grants the ATHENA logo recognitions on the official MXGP website (www.mxgp.com), ATHENA logo identification on the tracks, on the podium backdrops, and TV commercials during live coverage.
MXGP and ATHENA partnership will start with the first race, the MXGP of Qatar, on March the 1st, at Losail.
Internazionali d’Italia 2014 Edition is finished with Montevarchi race. The championship has been a great show with the presence of many top riders.
Athena gives luck to Kawasaki Cls Team Riders, that have been our guest for their team shooting and for setting their GET ECUs last week. Tonus and Ferrandis took the first and the second place on Mx2 Class. Unfortunately the title has been won by Christophe Charlier on Yamaha, thanks to his daily third place and the two seconds on Riola and Noto races.
On Mx1 Class, the dominator of the first two rounds Tony Cairoli was forced to retire because of an ankle injury that doesn’t permit him to get the third victory and the title. So, Mx1 Internazionali d’Italia has been won by Jeremy Van Horebeek that, as Charlier does, took the title without winning any race.
At Montevarchi another Kawasaki at the top of the podium with Gautier Paulin.
On Elite Class, Cairoli is at the starting lineup despite the injury, honoring the thousands fans on the track and winning the title.
In spite of the accident, Internazionali d’Italia 2014 Edition demonstrate that Cairoli is again the rider to beat.
Next date is between two weeks in Losail, for the first World Mx race.
Athena Get equips Ktm Factory Team, in the photo, Dungey and Roczen
AMA Supercross Championship is already started, in fact, five rounds have been already held.
In 450 Class there’s a great balance and after Anaheim 3 (it has been the third race held at Angel Stadium), Ryan Villopoto is the leader of the championship with 104 points. With 102 points, there’s the winner of the last two races Chad Reed and in third place (with 97 points) there is the official KTM rider Ken Roczen, equipped by Athena and Get parts. The debut on 450 for the German rider was great, because he won the first race and now is well behaving in the new class.
In 250, Athena Get rider Dean Wilson caught his first success, riding his Kawasaki. Wilson has thus gained the third place in the overall standings , with 75 points . The leader with 91 points is Honda rider Cole Seely, followed by three lengths by Jason Anderson.
The next race will take place on February 8 at Qualcomm Stadium in San Diego.
Moto Morini S.r.l. - produttore di motocicli made in Italy di elevata qualità - e Athena S.p.A. - gruppo industriale specializzato nella gestione dei sistemi di controllo elettronico del motore e di acquisizione dati . hanno siglato una rilevante Partnership tecnica e strategica. L’accordo prevede che Moto Morini ceda ad Athena gli impianti e la propria struttura organizzativa delle sale prova veicoli e motori, affidando ad Athena la gestione dell’omologazione, dei test di calibrazione e la mappatura delle Centraline Elettroniche che controllano i parametri di funzionamento dell'iniezione elettronica delle moto. Athena, infatti, curerà lo sviluppo, la calibrazione e la fornitura delle Centraline e di altre componenti elettroniche che verranno montate sui veicoli Moto Morini.
Qui di seguito potete trovare il Comunicato Stampa Ufficiale riguardante l'accordo fra Moto Morini e Athena.
Anche 'Il Sole 24 Ore' ha dato risalto all'accordo nell'articolo che potete leggere qui sotto.
Great sales to celebrate 10.000 likes.
Athena overcomes 10000 likes on its Facebook Fan Page. To thank every fan for its fidelity and to celebrate this important goal, the promotion ‘6 days of Likes’ is on launch: starting from 8th of January, six days of sales for all the people who will purchase on www.athenaparts.com and www.athenaevolution.com.
The sales will be 20% off on Athena and GET products and, for Athena Evolution division, will be 10% off forGoPro, 20% off for Ogio, Recon and Xsories and 40% off for Red Bull Racing Eyewear. The promotion will be valid until 13th of January, so hurry up and purchase your favorites products.
Operation reserved exclusively for purchases paid by credit card or paypal.
Athena thanks again all the people that contributes to reach this goal. Keep on following us to know all the 2014 news.